This research is to evaluate the operational performance of International Tourist Hotels in Taiwan. In the face of a highly competitive environment, a hotel?s operational performance plays a crucial role in determining the hotel?s profitability and competitiveness. Performance measures can provide hotel managers with benchmarking information and insights into how the hotel can improve performance with its current resources, or through changing resource allocation. Therefore, it is very important for managers to evaluate their hotels? operational performance. Different approaches and techniques have previously been employed to conduct such evaluations, however, the often-used mechanisms for measuring and analyzing performance of hotels do not capture the relevant performance issues necessary for the hotel sector. Data Envelopment Analysis (DEA) provides a framework that integrates several relatively disparate inputs and outputs, producing a single productivity index to help analysts identify which hotel is the most efficient. This technique has been used in this study to assess the relative productivity efficiency of Taiwanese hotels. However, this DEA index only indicated the relative efficiency of all sample hotels and did not consider the role of hotel size. This shortcoming was rectified through the construction of an adjustment to reflect the effect of hotel size on DEA efficiency. Implications for hotel management arising from this adjustment are discussed.
展开▼
