Media strategies for marketing places in crisis. Improving the images of cities, countries, and tourist destinations

摘要

Tourism by definition involves visitors travelling to places that exceed a certain distance and that are not their usual residence. According to the media-dependency hypothesis, places that have close proximity (either physical or psychological) to where we live tend to be more familiar to us because it is easier for us to know them through personal visits and/or experiences (McKercher, Chan, & Lam, 2008; Perry, 1987). Hence, media plays an important role in shaping our perception (or image) towards distant places.