Mobile entertainment's rocky road

摘要

CTIA serves as a microcosm for the wireless industry, and while it may have been a bit more micro this year, it was clear that application stores are exploding, mobile marketing is ready to bubble over and mobile entertainment is in danger of fizzling out. Like Mobile World Congress, a flurry of app store announcements punctuated CTIA. Research In Motion debuted its long-awaited BlackBerry App World, while Microsoft and Nokia both outlined more details on their launches. Even the carriers got on the action, if not just to tout revamped versions of their WAP sites. Granted, many of the apps making their way to the various storefronts are entertainment-driven, but the market for mobile entertainment just isn't receiving the same enthusiasm, according to analyst firm Juniper Research.