TD GOES SOCIAL 'INSIDE THE FIREWALL'

摘要

TD Bank Financial Group Inc. has started to inch cautiously towards adopting social media. Trying to reconcile the open flow of information with strict banking laws, the bank decided Facebook and Twitter were out. Instead, it settled on a middle ground: IBM Connections. "We're a highly-regulated industry and we're just not able to communicate with our employees and they with customers on those platforms," Wendy Arnott, vice-president of social media and digital communications at TD, told attendees at IBM Corp.'s Lotusphere conference. "So, we said we needed something inside the organization that's going to allow us to leverage the capability that social brings, which allows you to find experts, connect, collaborate much more efficiently than ever before. And we needed something that was going to allow us to do that within the firewall."