Drive Time

摘要

The CG artists at visual effects boutique Kroma were sitting in the driver's seat while creating three compelling, action-oriented TV commercials for FOX television's NASCAR coverage. To illustrate just how tough the sport's drivers are, the tongue-in-cheek spots feature famous racecar drivers talking about the dangers athletes in other sports face while they nonchalantly pilot their cars through the mayhem of a NASCAR event. In "Rear-Ended," for instance, driver Tony Stewart states how worried he is about football players and the hits they take—just as his car is struck from behind and spins out of control, and a tire rolls from the vehicle toward the camera.