Marketing Your Library's Electronic Resources: A How-to-Do-lt Manual

摘要

Marketing in libraries is more essential now than perhaps ever before, especially where electronic resources are concerned. While discovery systems are improving, they still do not provide the level of tailored, relevant exposure that librarians can offer; this sort of targeted promotion can mean the difference between an e-resource being considered indispensable rather than superfluous or even wasteful. Indeed, as authors Marie Kennedy and Cheryl LaGuardia state, "if our patrons really knew and understood how much we make available to them online, they wouldn't go to alternative information providers to do their research." In Marketing Your Library's Electronic Resources Kennedy and LaGuardia provide exactly what the title indicates: a clear and succinct guide to promoting electronic resources effectively from beginning to end and in a variety of library settings.