Everyone's an artist. At least that's what recent ads for digital cameras, printers and other high-tech hardware would have us believe. The ads are part of a race to inspire and educate Generation C - a new breed of consumers who don't just passively purchase. They want to use those purchases to create, produce, share and participate. According to Trendwatching.com, a forecasting service for marketers and manufacturers, the Generation C phenomenon is fueled by two things: the "creative urges each consumer undeniably possesses" and the push by manufacturers of 'content creating tools' (digital cameras, printers, computer software) to get consumers to "unleash that creativity using their ever cheaper, ever more powerful gadgets and gizmos."
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