Make It Sell

摘要

Retailing can be approached with a black and white mentality reminiscent of college Philosophy 101 - if A, then B. If something doesn't sell, you should replace it with something that does. Why? You want to make money. This seems pretty clear cut. But before you put down this magazine and go grab your red tag price gun, consider this: you can embrace shades of grey in how you get from A to B. Sure, marking down obsolete product to free up space for better performing items is an easy way to go. Sometimes it is truly the best approach.