The industry has unveiled the second strand of its new three-pronged communications campaign to tackle copyright theft. The latest wave of activity aims to promote a wider appreciation of the value of copyright and includes a new consumer-friendly website, www.copyrightaware.co.uk, as a focal point. The activity is designed to counter misconceptions about the impact of copyright theft, in particular that it only impacts on the top end of the entertainment industry where its effect is likely to be felt the least. By demystifying the skills of some of the industry's unsung heroes, it seeks to demonstrate the wider protective role of copyright.
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