The last time Sherri Danner went to McDonald's, she got cold fries and not so much as an apology. It was the final insult for the Claremont (Calif.) tech-support worker. "I haven't gone there since," Danner says. Now, she eats at rival burger joint Carl's Jr. McDonald's is ticking off a lot of diners these days, as the company's unappetizing earnings amply demonstrate. On Sept. 17, CEO Jack M. Green-berg cut earnings expectations for the third quar- ter. Now, Lehman Brothers Inc. analyst Mitchell Speiser estimates that net income will be just $509 million on revenues of $3.97 billion―a 7% drop from the $545 million it booked a year earlier. While global sales remain weak, the company's biggest problems are at home. Faced with fierce rivalry from Wendy's and Burger King, as well as from such "fast-casual" outlets as Panera Bread and Cosi, McDonald's has been unable to boost the quality of its service and food fast enough to hang on to its customers.
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机译：雪莉·丹纳（Sherri Danner）上一次去麦当劳（McDonald's）时，得到的是炸薯条，而不仅仅是道歉。这是对克莱蒙特（加利福尼亚州）技术支持人员的最后侮辱。丹纳说：“此后我再也没有去过那里。”现在，她在竞争对手的汉堡联合卡尔·小麦当劳（Carl's Jr. McDonald's）吃饭，因为公司令人垂涎的收益充分证明了这些日子，这些客人在很多餐馆用餐。 9月17日，首席执行官杰克·格林伯格（Jack M. Greenberg）下调了第三季度的盈利预期。现在，雷曼兄弟公司（Lehman Brothers Inc.）分析师米切尔•斯佩瑟（Mitchell Speiser）估计，收入为39.7亿美元，净收入将仅为5.09亿美元，比去年同期的5.45亿美元下降了7％。尽管全球销售仍然疲软，但该公司最大的问题还是在国内。面对来自Wendy's和Burger King以及Panera Bread和Cosi之类的“快速休闲”商店的激烈竞争，麦当劳一直无法迅速提高其服务质量和食品质量以吸引客户。
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