TOYOTA'S SCION: DUDE, HERE'S YOUR CAR

摘要

Over a blustery Memorial Day weekend in San Francisco, a team of twentysomething Toyota Motor Corp. reps in goatees and sunglasses set up shop near the intersection of Haight and Ashbury. With hip-hop blaring and banners heralding the new Scion brand, they encouraged passersby to test-drive new models. The willing got goodies like remote-control cars, clothing gift certificates, and music CDs. "It's an underground approach," said Una Hernandez, a 31-year-old who took in the scene. "It probably raised my opinion about the car."