Toyota to embrace online car shopping: Taking a cue from Scion program

摘要

SEATTLE - An online car-buying program that targets Scion's young customer base is barely off the ground. But executives are already preparing to roll out a similar system "as soon as possible" for the Toyota brand. That's according to Bill Fay, general manager of Toyota Division, which encompasses both brands. Fay told Automotive News this month at a press launch here for the 2016 Taco- ma that Toyota brand aims to roll out its own version of Scion's voluntary Pure Process Plus online transaction program in six to 12 months.