CRM Big Business in Small and Midsize Enterprises

摘要

Small and midsize businesses (SMBs) want Customer Relationship Management (CRM) for the same reason that large companies do-it helps them identify, acquire, retain, and foster loyal and profitable customers. CRM can help analyze customer relationships and predict the future value of developing those relationships. It can help front-line employees know what to cross-sell and it can help provide better service to customers and prospects.