This Holiday Season, Worries 'r' Us

摘要

Times are tough for every toy seller, but this holiday season could prove particularly hard on Toys 'R' Us. The $14 billion chain, which was taken private three years ago, is heading into Christmas with $6 billion of debt,rngrowing pressure from Wal-Mart, and a business model that leaves some analysts scratching their heads. "Its key value to consumers was a much broader selection, particularly of more expensive toys," says Dartmouth professor M. Eric Johnson. That doesn't exactly fit with the times, never mind an era where people gain a wide range of choice with a click of the mouse.