Why Dr Pepper Is in The Pink of Health

摘要

In the soda wars, Dr Pepper Snapple Group (DPSG) has long run a distant third to Coca-Cola and PepsiCo. But the beverage maker is experiencing a surprising renaissance. Its stock is up 154% since March, compared with a 33% climb for Coke and a 32% rise for Pepsi. Sales of its flagship brand, Dr Pepper, are bucking the industry trend, rising almost 3% in the first half of this year while overall soda consumption dropped by that much, according to Beverage Digest. Analysts expect the company to post a $498 million profit this year, up from a $312 million loss in 2008.