Communicating with Generation Y

摘要

Check the passengers on any bus, and in much of the country most divide into two distinct categories: under 25s and over 60s. Generation X is the children of the 1960s and 1970s, who have encountered technology on the way and adapted to use it. But Generation Y, born in the 1980s and 1990s, has grown up with computers and mobile phones, and treats them as an integral part of their lives.rnUnsurprisingly, Generation Y dominates social networking sites such as Facebook, Bebo and MySpace. And a few bus operators have woken up to the fact that this might be a good place to communicate with younger customers.