NE operators step up publicity in a drive to stem ridership fall

摘要

Multi-operator 'where to catch your bus' maps are among the first products of a new public engagement campaign by the deregulated industry in north-east England. The programme has begun with Newcastle city centre maps produced by NE Bus, formerly the North East Bus Operators Association (Neboa), which is chaired by Go North East managing director Martijn Gilbert and also represents Arriva North East, Stagecoach North East and independents.