What construction can learn from the gaming industry

摘要

Remember Mario - the computer game character who bounced on toadstools and rescued Princess Peach? While Mario hasn't changed with time, the games industry has - primarily through the introduction of new tech. What can the construction industry learn from how games developers have adapted to, and commercialised, these changes? The gaming industry is as susceptible to change as any other. In the 1990s, there were various games systems in the market such as Nintendo's SNES and the Sega Megadrive. The business model was to sell consoles and games and success would be based on a combination of hardware performance, the number of games available and the gameplay experience. Some companies failed. The Atari Jaguar focused too much on hardware while the Sega Dreamcast focused too much on its competition. One strand ties these commercial failures together - they were not correctly focused on their customers.