Is Kaplan the Cure?

摘要

When new MSNBC chief Rick Kaplan moved into his office, he immediately did some "paperwork." He symbolically tore down the long sheets of opaque paper that covered the inner-office windows that former boss Erik Sorenson had jury-rigged for privacy. The message: Kaplan's going to be a presence in the newsroom. The problem, though, is the same: Can MSNBC be saved? There are moments when MSNBC shines, usually with big news stories like the 2000 presidential election and the war in Iraq. It has a great bench: NBC News correspondents report round-the-clock. It oughta be a contender. But it isn't. On some nights, The Weather Channel gets more viewers.