Courteney Monroe

摘要

HBO is back. That's the message Courteney Monroe and her marketing team will be ramping up this month as the pay-cable channel kicks off a string of premieres for new and returning shows over the next four months. And if the erotic, blood-filled ads for the Junern14 return of vampire series True Blood are any indication, HBO's emphasis on high-concept, eyecatching marketing is alive and well.rnIt's a standard that Monroe, HBO's executive VP of consumer marketing, has sought to uphold ever since she started there as an advertising manager in June 1998, just as the channel was preparing to launch the series that cemented its status as an original-programming powerhouse.