Frances Manfredi: Exec Behind the Netflix Deal Heard Round the World

摘要

When Frances Manfredi, president of NBCUniversal Cable and New Media Distribution, closed a deal with Netflix in 2007 to make episodes of NBC primetime series available to Netflix subscribers, she was met with two diverse reactions: shoulder-shrugging and people picking up the phone and screaming at her. :'It was the same kind of stuff that went on between broadcast and cable in the early years," says Manfredi, who was promoted to her current position in October 2011.