Cultural Relevance Keeps Verizon Ahead of the Pack

摘要

Since day one in 2000, after the merger of Bell Atlantic and GTE, Verizon has made Hispanic consumers an important part of its messaging. It remains a leading advertiser to Latinos, with more than $71 million spent with Hispanic media in 2013. It also maintains a fulltime executive staff focused on assuring that services appeal to Hispanic customers, are marketed to them in Spanish and that Spanish-speaking employees are part of the diverse workforce. FiOS TV also offers one of the more robust Spanish-language programming plans in the multichannel industry (see page A1 for more details). For these reasons Verizon will receive the Award for Leadership in Hispanic Television at the Multichannel News and Broadcasting & Cable Hispanic Television Summit on Thursday, Oct. 22, at the Park Central Hotel in New York.