Startup Pitches Cable-Friendly Peer-to-Peer Play

摘要

PEER-TO-PEER TECHNOLOGY tends to get a bad rap in cable-technology circles. Historically, it's been known as a bandwidth hog and an approach that applies major stress to the upstream path of the high-speed data network. Teltoo, a startup based in Madrid, Spain, is looking to alter that conversation with a cable- and ISP-friendly approach to P2P that is designed to allow partners to manage how bandwidth is allocated while also driving much more scale into over-the-top video, particularly for the highly-viewed "tentpole" TV events that have wreaked havoc on some OTT video players, including a new breed of virtual MVPDs.