Hulu's Aim: Modernizing the TV Experience

摘要

HULU IS NOW A COUPLE OF WEEKS into the public beta launch of its new live TV service, which ties in the company's premium subscription video-on-demand service; a new, personalized user experience; and a cloud DVR. A major challenge faced by Hulu was to seamlessly integrate its legacy SVOD business with the new multichannel live-TV offering, rather than simply bolting it on. "There was nothing easy about this project at all," Tian Lim, Hulu's chief technology officer, acknowledged.