BEACHFRONT, SEACHANCE ENABLE PROGRAMMATIC FOR CABLE OPERATORS

摘要

Cable operators will be able to dive into the linear TV programmatic ad pool thanks to technology created j ointly by Beachfront and SeaChange International. The technology, already being used in the U.S. by aglobal operator and a regional cable company-both unidentified-will enable multichannel video programming distributors (MVPDs) to tap into hundreds of millions of dollars being spent over automated platforms."Linear TV inventory has long been excluded from programmatic marketplaces due to technical limitations and infrastructural challenges," SeaChange president and CEO Yossi Aloni said. "In partnership with Beachfront, we've completed the difficult work of connecting modern, digital-oriented ad buyers to linear TV inventory. This is a major milestone for the media and advertising industry, which we expect will serve as a major catalyst for improving theCPMsforour cable operator and media owner partners."