A fitness drink for everyone

摘要

MAINTAINING OVERALL FITNESS USED TO BE CONSIDERED A NICHE INTEREST. Founded in 2004, Boca Raton, Fla.-based Celsius Holdings Inc. has experienced the impact of the growing demand for health-and-wellness products in the mainstream market. Launched by vitamin entrepreneurs, the CELSIUS brand has gained distribution in new channels and markets as more consumers become interested in maintaining healthy and fit lifestyles.