REGARDLESS OF WHETHER CONSUMERS ARE DRINKING BEER, WINE OR SPIRITS when dining out, suggested food pairings and recommendations from influencers, like bartenders and wait staff, can motivate consumers to try something new or trade up to a more premium product. In its May 2016 "On Premise Alcohol Trends - US" report, Chicago-based Mintel reports that away-from-home alcohol sales steadily are growing, with the on-premise channel's sales totaling $98.7 billion in 2015 and a forecasted revenue of $118.4 billion by 2020.
展开▼
