Italy's retail sector gets a much-needed shake-up

摘要

When Banco Ambrosiano Wveneto, Cariplo and Banca Commerciale Italiana joined forces in late 2002 to form the largest bank in Italy, Banca Intesa, they also formed a bank with a staggering 1,500 different retail products. The issue for Massimo Arrighetti, who arrived as head of the retail division in November 2002, was how to untangle the jumble of products and systems that had evolved and how to provide a simplified platform for retail growth.