Elevation the secret to Orange's high quality wines

摘要

There is an opportunity for the Orange region to gain a higher profile and capitalise on the growing trend of cooler climate, medium-bodied wines with less oak and more fruit expression. Its other challenge is to create more active brands, but not necessarily a big brand, to raise the profile of the region. At present, Philip Shaw Wines and Bloodwood Wines are probably the best examples of well-known brands.rnIdeally, an icon winery is needed to fly the flag and raise awareness of the region so that other producers can shine in the light of its reflected glory. If all goes according to plan, in another few years Orange will take another step forward and, possibly, its biggest leap yet in becoming a wider recognised quality wine region.