How do we attract new consumers?

摘要

This Lesson should not be tost on any wine producer. Expectations change, and markets evolve. Don't adhere to outdated ideas and misinformation from poorly researched anecdotes. Young consumers don't all drink sweet wine; champagne is not the only product consumed in celebration; and Chinese consumers don't all drink Lafite. If you want to get caught up in the discounting vortex because your business lacks the initiative to conduct some elementary research, then go right ahead. But, for those of you who want your business to grow, you need to attract new customers. As discussed, any wine producer can study the market and respond to the needs of consumers as they change. All it takes is some skill and a little bit of elbow grease.