Functional performance of sportswear influences consumers' buying decision

摘要

The market for sportswear has never been more competitive. Clothing brands are increasingly using technology to innovate and develop sportswear with specialized functions. Manufacturers of the sophisticated fabrics used in modern sportswear are investing in research and development more than ever before. Textile technology is advancing hand-in-hand with nanotechnology. As a result, considerable improvements in the durability and performance of functional fabrics are being achieved.