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南苏丹智能手机消费者购买意愿决定因素的实证研究

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目录

声明

致谢

LISTS OF ABBREVIATIONS

LIST OF TABLES

LIST OF FIGURE

CHAPTER ONE INTRODUCTION

1.1 Background of the Study

1.2 Problem of the Study

1.3 Research Objective

1.4 Research Questions

1.5 Significance of the Study

1.6 Scope of the Study

1.7 Organization of the Study

CHAPTER TWO LITERATURE REVIEW

2.1 Introduction

2.2 Theoretical Review

2.3 Empirical Review

2.4 Conceptual Framework

CHAPTER THREE OVERVIEW OF CONSUMER BEHAVIOR ON PURCHASE INTENTION OF SMARTPHONES IN SOUTH SUDAN

3.1 Introduction

3.2 Convenience of the Smartphone in South Sudan

3.3 Dependency of the smartphone in South Sudan

3.4 Compatibility of the smartphone in South Sudan

3.5 Summary

CHAPTER FOUR RESEARCH METHODOLOGY

4.1 Introduction

4.2 Research Design

4.3 Target Population

4.4 Sampling Design and Procedure

4.5 Data Collection

4.6 Data Analysis and Presentation

4.7 Ethical Issues

CHAPTER FIVE DATA PRESENTATION, ANALYSIS, AND DISCUSSION

5.1 Introduction

5.2 Response Rate

5.3 Descriptive Data Analysis

5.4 Correlation Analysis

5.5 Regression Analysis

CHAPTER SIX SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

6.1 Introduction

6.2 Summary

6.3 Conclusions

6.4 Recommendations

6.5 Suggestions for Further Study

参考文献

APPENDICES

A Questionnaire:

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著录项

  • 作者

    George Seriko Onesimu Lingo;

  • 作者单位

    江西财经大学;

  • 授予单位 江西财经大学;
  • 学科 International Business
  • 授予学位 硕士
  • 导师姓名 Huang Xianming;
  • 年度 2020
  • 页码
  • 总页数
  • 原文格式 PDF
  • 正文语种 chi
  • 中图分类 X95F76;
  • 关键词

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