Be Prepared to Shift Priorities

摘要

Adrycleaner's priorities often seem to be in a constant state of flux. Not long ago, everyone was saying you had to have a website. Today, you'll hear that you have to be on Facebook and Twitter, too. Wow, when are you supposed to do the drycleaning? Times change, customers change, and their preferred methods of communication change. Our methods of marketing, advertising, promotions, and delivery also must change, but we still have to find the time to clean clothes. Have you noticed that whenever you change your priorities and become committed to a new project, something else comes along that needs your immediate atten- tion? On days like these, it seems like nothing can be accomplished.