Perception Just as Important as Reality

摘要

I walked into a long-established dry cleaner-50 years in existence, second-generation ownership-to a pitiful sight. The flagship plant store looked like a squalid movie set. Barren, dilapidated, dirty and uninspired are some of the adjectives that would best describe the premises. The space was small. Paint was peeling off the walls. The front counter looked like it had been there from day one.There was no seating for customers. There were no signs stating proudly the cleaner's identity. There were no pictures on the wall, no touch of attractiveness, no sign of humanity. The front window contained a half-dozen taped-on notices about town events.