Do I need to be a CPA to grow a practice?

摘要

It's great to be a CPA and have an account-ing practice. It's fantastic to be thought of as the "most trusted advisor." But in our new modern world, which in-cludes being connected in the cloud, auto-mation and artificial intelligence, it might be better to designate oneself as a "Certified Professional Services Advisor" or "CPSA" (a name I'm making up) to help individuals and businesses be more liquid, profitable and solvent. The nature of accounting and taxation has greatly changed from a manual process to total automation, so much so that individuals and businesses want to be able to access their data 24/7. They want automation and AI to tell them what is happening. We are seeing a whole new set of advisors coming into play in accounting. Even CPA firms see this and are rebranding.