PROMPTING SAFETY BELT USE: COMPARATIVE IMPACT ON THE TARGET BEHAVIOR AND RELEVANT BODY LANGUAGE

摘要

Researchers used two behavioral prompts to compare increases in safety belt use: a Click It or Ticket prompt or a Flash-for-Life prompt. Participants were 1,822 unbuckled drivers exiting two student parking lots of a large university. Research assistants identified unbuckled drivers, flashed one of the two prompts, and recorded whether drivers buckled after the prompt and the drivers' facial expressions and hand gestures. Findings and implications are discussed.