Estimating the Cultural Value of Wild Animals in the Qinling Mountains China: A Choice Experiment

摘要

The presence of wildlife makes an important contribution to ecosystem services, and in the hot spots of biodiversity conservation, the results of wild animal value evaluation can provide a basis for the formulation of ecological compensation standards. Applying the choice experiment method, we assessed the value of wild animals in the surrounding areas of the Changqing National Nature Reserve in China from the tourist perspective. The results of our field survey suggest that the cultural value of wild animals, measured in terms of willingness-to-pay, is significantly higher than that of the infrastructure and other natural landscape features. These findings can provide a basis for the rational allocation of resources for wild animal conservation.