The construction of we media has established a brand new era for contemporary university students, but the subsequent moral education for university students under the new media has also been given broad attention by all walks of life, having be-come a hot problem urgently to be solved. This paper elaborates the formation of university students' autonomous culture in the background of we media, in order to help them face up to the conflicts of moral education from we media through improving their own abilities. We hope to make a contribution to the prac-tice and exploration of network culture and network moral educa-tion for university students.%自媒体的创建为当代大学生开辟了一个崭新的时代,然而与之相伴的自媒体下的大学生道德教育也受到了社会及各界人士的广泛重视,成为了亟待解决的热门课题。本文阐述自媒体背景下大学生自觉文化的养成,以使大学生提高自身的能力来面对自媒体对道德教育的冲击,为网络文化发展与大学生网络道德教育中的实践探索尽自己的绵薄之力。
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