连锁超市生鲜农产品补货调货策略研究

摘要

生鲜农产品在各大连锁超市的销售比例逐渐上升,成为连锁超市吸引顾客的核心商品.生鲜农产品的需求不稳定导致连锁超市出现缺货或剩货问题,考虑到同品牌超市门店是一个系统,为了降低整体系统的库存持有成本,在补货调运过程中减少运输成本,文中建立连锁超市门店间横向补货模型,并对"经典的运输模型"进行优化改进,考虑补货商品的余货门店与缺货门店之间的交通、生鲜农产品的品质与价格等因素,将横向补货模型分割成两个子问题进行分步解决.%Fresh agricultural products in Dalian lock supermarket sales ratio gradually increased,as the chain supermarket to attract customers of the core products.Fresh agricultural products demand leads to unstable supermarket chain out of stock or leftover problems,taking into account the same brand supermarket stores is a system,in order to reduce the overall system inventory costs,reduce the cost of transportation in transportation replenishment process.This supermarket chain stores between the transverse replenishment model,and the "transport model" classic optimize,consider more than goods stores and out of stores replenishment goods transportation,fresh agricultural product quality and price and other factors,the transverse replenishment model is divided into two sub problems are solved step by step.