According to historical documents, this article discusses the reasons of changes of ancient costume culture of She nationality based on an analysis of development and evolution of She's ancient costume culture. The factors that affect the changes can be summarized as two aspects, the one is the impetus which promotes the evolution, and the other is resistant force which saves the heritage. The impetus can be divided into biological factor, geographical factor, economic factor, technology development factor, cultural transmission factor, psychological factor and so on; and the resistant force mainly focuses on national faith and national character. The changes of ethnic costumes, which reflect the formation and development of the Chinese culture and cohesiveness, are usually the result of multiple factors.%以历史文献为依据,在对古代畲族服饰发展和演变历程进行分析的基础上,探讨和总结古代畲族服饰文化变迁的动因.影响古代畲族服饰文化变迁的因素可以归纳为引起其服饰演变的因素和促使其服饰传承的因素2个方面.演变因素又可分为生物因素、地理因素、经济因素、工艺发展因素、文化传播因素、心理因素等；传承因素主要集中在民族信仰因素和民族性格因素2方面.民族服饰的演变往往是多种因素同时作用的结果,反映着中华民族文化及凝聚力的形成与发展.
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