校园APP的功能设计与运营研究--以“走进韶院”校园APP为例

摘要

The incresing use of smart phones among the college students promotes the mobile internet de-velopment and makes the APPs of those smart phones an important part in the building of the higher edu-cation institution information intelligence. More and More universities and colleges have their own campus APPs developped and thus mobile information model is the key to the building of the higher education in-stitution information intelligence. Against such background,a case study of the model of Shaoguan Universtity APP,"Approaching Shaoguan University ", in terms of its model, functional design, its impact and its opera-tion mode, will help shape an effective operational mode which meets the students’ actual needs. The study would serve as reference for the funtional design and operation for other campus APPs.%掀起移动互联网浪潮的智能手机在大学生中的普及，使得依附于智能手机的APP 成为了高校信息化建设的切入点。越来越多高校拥有专属的校园APP ，移动信息化建设成为高校信息化建设的一个重要发展战略。面对这一趋势，以韶关学院校园APP“走进韶院”为例，通过对其模式的思考、功能设计的探索及其影响和运营模式的分析，得出满足学生实际需求的功能点和有效可行的运营模式，为其他校园APP的功能设计与运营提供参考。