患者选择药店购药行为意向理论模型的构建--基于计划行为理论框架下的研究

摘要

In this paper,we conducted brief review on the advancement in the related study and theory of planned be-havior. According to the empirical study on the intention and influencing factors of patients with chronic diseases choosing pharmacy to buy drugs,we established the theory model based on theory of planned behavior.%通过对患者选择药店购药行为以及计划行为理论研究进展进行回顾，根据对患者选择药店购药行为意向及影响因素的实证研究，以计划行为理论为指导，构建出我国患者选择药店购药行为意向模型，并对后续研究进行展望。