我国农村金融市场供求现状与营销对策

摘要

The rural finance is an important part of the national economy,the rapid development of agri-cultural finance is of great significance to the development of new rural construction.Based on the analy-sis of China's rural financial supply and demand situation,and the data of rural supply and demand in fi-nancial market provided by a province,this paper points out that what leads to rural financial market sup-ply and demand imbalance is the unbalanced information,fund shortage and loss,indifferent attitude to marketing concepts.Then a countermeasure of strengthening marketing efforts on China's rural financial market is proposed.%农村金融是国民经济的重要组成部分，农业金融的快速发展对开展新农村建设具有重要意义。通过对我国农村金融市场供求现状分析，并以某省的农村金融市场供求数据为例，指出导致农村金融市场供求失衡是由于信息失衡、资金短缺与流失以及营销观念淡漠等问题造成，在此基础上，提出加强我国农村金融市场营销工作办法的对策性建议。