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Exchange conference on international marketing science and information technology

召开年：2011
召开地：Guiyang(CN)
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1.The Application of Experiential Network-marketing in China Tourism Industry

机译：体验式网络营销在中国旅游业中的应用
- 作者：LI Wei;LI Yuanyuan
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Experiential network-marketing;
- Tourism industry;
- Application;
- Purchase decision;
- China;
2.An Experimental Study on Industrial Cluster Band-building and Tourist Shopping

机译：产业集群建设与游客购物的实验研究
- 作者：YUAN Meng
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Tourist shopping engineering;
- Industrial clusters brand;
- Experiment;
3.Study on Creating Total Customer Experience

机译：创造整体客户体验的研究
- 作者：GUO Hongsheng
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Consumption chain;
- TCE;
- Consumer's behavior;
4.The Present Situation and Thought to Guizhou Business Development

机译：贵州业务发展的现状与思考
- 作者：CHEN Jinsong;XU Peng
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Undeveloped province;
- Business;
- Beneficial enlightenment;
5.Analysis and Restoration Strategies for Waiting for Bank Services

机译：等待银行服务的分析和恢复策略
- 作者：ZHENG Hong
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Waiting for service;
- Queue management;
- Customer satisfaction;
- Service restoration;
6.The Analysis of Marketing Countermeasures Within Financial Service Innovation of Small and Medium-sized Enterprises in Xinyu City

机译：新余市中小企业金融服务创新中的营销对策分析
- 作者：LIU Lixin;ZHOU Shufen;JIAN Ling
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Financial service innovation;
- Small and medium-sized enterprises;
- Marketing countermeasures;
7.Research on Influence Path of Loyalty Program: Based on the Perspective of Perceived Value

机译：忠诚度计划的影响路径研究：基于感知价值的视角
- 作者：LI Zinan;NIU Haipeng;LIN Chun;Elizabeth Stylianou
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Loyalty program;
- Perceived value;
8.The Researches on Optimizing Path of Virtual Experience in Online Shopping Based on the Perspective of Customer Satisfaction

机译：基于顾客满意度视角的在线购物虚拟体验优化路径研究
- 作者：SONG Ping;LI Hongwei;YIN Xunguo
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Virtual experiential;
- Experiential marketing;
- Consumer satisfaction;
- Online shopping;
9.Research on Motivations Underlying the Attitude and the Intention to Purchase Counterfeits of Luxury Brands: Based on the Functional Theory of Attitude

机译：态度和购买假冒品牌的意图背后的动机研究：基于态度功能理论
- 作者：YANG Zheshuai;Herman Gomes
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- The functional theory of attitude;
- Purchase intention;
- Counterfeits;
- Luxury brands;
10.Suggestions on the CRM Implementation of Small and Medium-sized Enterprises Based on Data Mining

机译：基于数据挖掘的中小企业CRM实施建议
- 作者：BIAN Zhigang;DONG Huibo
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Data mining;
- The small and medium-sized enterprises;
- CRM;
11.To Bridge Domestic Producer Services by Analysing the Quality Gap Based on the Quality Gap Model

机译：基于质量差距模型的质量差距分析与国内生产者服务的桥梁
- 作者：LI Ruihua;LI Na;PAN Bin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Quality gap model;
- Producer services;
- Quality gap;
- Bridge;
12.Study of Customer Value-based Marketing Strategies of SMEs

机译：基于客户价值的中小企业营销策略研究
- 作者：XU Haiqing;FAN Xinya;WU Zhichen
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Customer value;
- SMEs;
- Marketing strategy;
13.Analysis of Government Acts in Xiamen City Brand Management: Based on the Perspective of City Marketing

机译：厦门城市品牌经营中的政府行为分析：基于城市营销的视角
- 作者：ZHAO Dan
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- City management;
- City marketing;
- City branding;
- Government acts;
14.Economic Thinking on Famous Brand Strategy

机译：品牌战略的经济学思考
- 作者：ZHANG Jihua
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Brand function;
- Intangible asset;
- Market order;
- Sustainable development;
15.Analysis of the Experience Marketing in Information Age

机译：信息时代的体验营销分析
- 作者：CHEN Xiaoyun;ZHOU Shufen;JIAN Ling
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Information age;
- Experience marketing;
- Strategy;
16.The Theory and Empirical Research of Relationship Marketing Based on Win-win

机译：基于双赢的关系营销理论与实证研究
- 作者：CHEN Jingdong;YANG Mei
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Win-win;
- Moment;
- Risk;
- Into force;
- Power failure;
17.The Application of Experiential Marketing in Leisure Agriculture in China

机译：体验营销在中国休闲农业中的应用
- 作者：SHEN Xiuqing;ZHANG Yewei
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Experiential marketing experience;
- Leisure agriculture;
- Experiential requirements;
18.Application of Virtual Reality Technology in Real Estate Internet Marketing

机译：虚拟现实技术在房地产互联网营销中的应用
- 作者：GUO Haiqing;QIN Ye
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Virtual reality;
- Network marketing;
- Real estate;
19.Consumption Characteristics Marketing Strategies of Household Appliances in Rural Areas of Guizhou

机译：贵州农村地区家电消费特征及营销策略
- 作者：LIU Xiaokun;BAI Guiyu
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Rural market;
- Household appliances;
- Marketing strategy;
20.An In-depth Analysis of the Multinational Corporate Governance Problem to the Chinese State-owned Mining Enterprises

机译：对中国国有矿业企业跨国公司治理问题的深入分析
- 作者：QI Yue;LIN Chun
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Multinational;
- Corporate governance;
- Equity nature;
- Mining enterprise;
21.Research on Performance Management Strategies for Public Hospitals: Based on the Perspective of Stakeholder Orientation

机译：公立医院绩效管理策略研究：基于利益相关者导向的视角
- 作者：QIAN Minghui;J1A Miaolei;LIN Chun;Canan Corns
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Stakeholders;
- Performance management;
- Public hospitals;
22.Research on Availability of Corporate Governance Model and Corporate Governance Structure

机译：公司治理模型的有效性和公司治理结构研究
- 作者：LI Chun
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Ownership;
- Corporate governance;
- Availability;
- Internal control;
- Tunnel excavation;
23.Institutional Investors, Auditors Choice and Opinion

机译：机构投资者，审计师的选择和意见
- 作者：CHEN Siyu;WANG Shiwei
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Institutional investors;
- Auditors choice;
- Opinion;
- Law environment;
24.Moderating Effect of Motivational Orientation on the Relationship Between Involvement and Word-of-mouth Intention: Evidence from the Internet Social Communities

机译：动机取向对参与和口碑意图之间关系的调节作用：来自互联网社会的证据
- 作者：LI Zinan
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Word-of-mouth intention;
- Involvement;
- Motivational orientation;
25.Perspective of Lifestyle Differences of Consumers Exploring the Initiative Opportunity of Chinese Marketing

机译：消费者生活方式差异的视角探讨中国营销的主动性机会
- 作者：TU Yanhong
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Life styles;
- Life concept opportunity;
- Marketing strategy;
26.The Analysis of Influencing Factors on the Consumers' Online Shopping

机译：消费者网上购物的影响因素分析
- 作者：TANG Shilling;LV Xin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Online shopping;
- Consumer behavior;
- Influencing factors;
27.The Researches on Students'Attitudes and Behaviors of Online-consumptions Influenced by the Families' Communication

机译：家庭沟通对学生网络消费态度和行为的影响研究
- 作者：GAO Jie
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Family communication;
- Online-consumptions;
- Students;
28.Innovative Research on Experience Marketing in Travel Industry of Inner Mongolia Under the New Economic Situation

机译：新经济形势下内蒙古旅游业体验营销创新研究
- 作者：HAN Qingling
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Inner Mongolia;
- Tourism;
- Experience marketing;
- Innovation;
29.Marketing Strategy and Countermeasures for a New Round of Real Estate-Case Study of the Real Estate Market in Nanjing

机译：新一轮房地产的营销策略与对策-以南京房地产市场为例
- 作者：WANG Baoqian;WANG Caixia
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Nanjing;
- Market of real estate;
- Marketing strategy;
30.Sport-related Consuming of the Teenager and the Corresponding Guiding Strategy

机译：青少年与体育有关的消费及相应的指导策略
- 作者：WANG Wenli;TIAN Ligang
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Sport-related consuming;
- Behavior;
- Teenager;
- Guidance;
- Enterprise;
- Marketing;
31.Construct High Customer Loyalty Service Supply Chain

机译：构建高客户忠诚度服务供应链
- 作者：JIANG Wenqin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Enterprise;
- Consumer service;
- Supply chain;
- Integration;
32.Mathematical Analysis on Innovation of Address Selection of Commercial Bank Outlets

机译：商业银行网点地址选择创新的数学分析
- 作者：DING Jianxin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Mathematical analysis;
- Distribution of bank outlets;
- Innovation;
33.Moderating Effect of Service Failure on the Relationship Between Service Recovery and Customer Satisfaction: Evidence from Online Shopping

机译：服务失败对服务恢复与客户满意度之间关系的调节作用：来自在线购物的证据
- 作者：LI Dongxian;LI Zinan;PENG Xinjie
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Service failure;
- Service recovery;
34.Star Production: An Analysis of the Mechanism and Mode of Star Brand Marketing

机译：明星生产：明星品牌营销的机制与模式分析
- 作者：GUO Wei;YANG Deling
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Star production;
- Star consumption psychology;
- Star consumption mode;
- Culture marketing;
35.Innovation Mode and Strategy Research on Small and Medium-sized Enterprise E-marketing in Post Financing Crisis

机译：后融资危机下的中小企业网络营销创新模式与策略研究
- 作者：SUN Shaofu
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Small and medium-sized enterprise;
- E-marketing;
- Innovation mode;
- Marketing strategy;
36.The Empirical Study of Relationship Between Patent and Performance in Traditional Chinese Medicine Enterprises

机译：中药企业专利与绩效关系的实证研究
- 作者：TU Jinbo;LIU Ying;LI Qi
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Patent;
- Performance;
- Traditional Chinese Medicine;
- Listed companies;
37.CEO Hubris, Firm Investmemt and Firm Performance

机译：CEO傲慢，公司投资与公司绩效
- 作者：LIU Huanhuan;XIE Lu
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Managerial overconfidence;
- Firm expansion;
- Firm performance;
38.Research on the Impact Path and Strategies of Technology Diffusion for Information Resource Industry

机译：信息资源产业技术扩散的影响路径与对策研究
- 作者：QIAN Minghui
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Information resource industry;
- Technology anxiety;
- Technology diffusion;
39.Atmosphere Influence in Patient Perceived Healthcare Service Quality and Outcome--An International Study of Finland, India, Nigeria and PRC

机译：气氛对患者感知医疗服务质量和结果的影响-芬兰，印度，尼日利亚和中国的国际研究
- 作者：WEI Fuxiang;Pia Polsa;Alabi Soneye;Ritu Narang
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Atmosphere;
- Perceived healthcare service quality;
- Perceived outcome;
40.Research on the Influence Factors of Negative Internet Word-of-mouth Re-spread Based on the Grounded Theory

机译：基于扎根理论的互联网口碑传播负面影响因素研究
- 作者：BI Jidong
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- NIWOM;
- Grounded theory;
- Visual clues;
- Re-spread;
41.Studies on Marketing Innovation of High and New Technology Product Based on Consumer Learning

机译：基于消费者学习的高新技术产品营销创新研究
- 作者：TANG Xiaoxiao;ZHENG Yongjun;WANG Chunxiao
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Consumer learning;
- High and new technology product;
- Marketing innovation;
- Consuming effectiveness;
42.Game Analysis on Rural Financial Institutions Entrance and the Pattern Choice

机译：农村金融机构进入的博弈分析与模式选择
- 作者：ZHENG Ranran;PENG Hongying;ZHANG Xiaoyan
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Rural financial institutions;
- Entrance;
- Game analysis;
- Pattern choice;
43.Analysis on Idolatrous Consuming Behavior of China's Only Child Generation--Empirical Study Based on the College Students' Consumers

机译：中国独生子女的偶像崇拜消费行为分析-基于大学生消费的实证研究
- 作者：XU Dayou;PAN Chaoyun;XU Peng
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- The only child generation;
- Idol;
- Idolatrous consumption;
44.The Provision and Application of Marketized Goods

机译：市场化商品的提供和应用
- 作者：LI Yisong;WANG Jianguo;Yew-Kwang NG
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Marketized goods;
- Public goods;
- Marketization;
45.Game Analysis on Rural Financial Institutions Entrance and the Pattern Choice

机译：农村金融机构入口与模式选择的游戏分析
- 作者：ZHENG Ranran;PENG Hongying;ZHANG Xiaoyan
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Rural financial institutions;
- Entrance;
- Game analysis;
- Pattern choice;
46.Analysis on Idolatrous Consuming Behavior of China's Only Child Generation--Empirical Study Based on the College Students' Consumers

机译：基于大学生消费者的中国唯一生成的偶像消费行为分析 - 实证研究
- 作者：XU Dayou;PAN Chaoyun;XU Peng
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- The only child generation;
- Idol;
- Idolatrous consumption;
47.The Provision and Application of Marketized Goods

机译：市场化货物的拨款和应用
- 作者：LI Yisong;WANG Jianguo;Yew-Kwang NG
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Marketized goods;
- Public goods;
- Marketization;
48.The Application of Experiential Network-marketing in China Tourism Industry

机译：经验网络营销在中国旅游业的应用
- 作者：LI Wei;LI Yuanyuan
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Experiential network-marketing;
- Tourism industry;
- Application;
- Purchase decision;
- China;
49.Research on the Impact Path and Strategies of Technology Diffusion for Information Resource Industry

机译：信息资源行业技术扩散的影响路径与策略研究
- 作者：QIAN Minghui
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Information resource industry;
- Technology anxiety;
- Technology diffusion;
50.Atmosphere Influence in Patient Perceived Healthcare Service Quality and Outcome--An International Study of Finland, India, Nigeria and PRC

机译：大气影响患者的医疗保健服务质量和结果 - 芬兰，印度，尼日利亚和中国的国际研究
- 作者：WEI Fuxiang;Pia Polsa;Alabi Soneye;Ritu Narang
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Atmosphere;
- Perceived healthcare service quality;
- Perceived outcome;
51.Research on the Influence Factors of Negative Internet Word-of-mouth Re-spread Based on the Grounded Theory

机译：基于接地理论的负互联网口对口重新传播影响因素研究
- 作者：BI Jidong
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- NIWOM;
- Grounded theory;
- Visual clues;
- Re-spread;
52.Studies on Marketing Innovation of High and New Technology Product Based on Consumer Learning

机译：基于消费者学习的高新技术产品营销创新研究
- 作者：TANG Xiaoxiao;ZHENG Yongjun;WANG Chunxiao
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Consumer learning;
- High and new technology product;
- Marketing innovation;
- Consuming effectiveness;
53.Media Countermeasures to Expand Green Consumption Demand from Perspective of Consumption Re-culturing

机译：从消费重新培养的角度扩大绿色消费需求的媒体对策
- 作者：YAN Jiashui
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Consumption culture;
- Green consumption;
- Expansion;
- Media countermeasure;
54.An Empirical Research on Factors Influencing the Information Disclosure of Internal Control Deficiencies of Listed Companies

机译：影响信息披露资讯披露上市公司内部控制缺陷的因素的实证研究
- 作者：HUANG Xincen;ZHOU Lan;LIU Yuting
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Internal control deficiency;
- Information disclosure;
- Influence factor;
55.Analysis and Restoration Strategies for Waiting for Bank Services

机译：等待银行服务的分析与恢复策略
- 作者：ZHENG Hong
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Waiting for service;
- Queue management;
- Customer satisfaction;
- Service restoration;
56.Research on Performance Management Strategies for Public Hospitals: Based on the Perspective of Stakeholder Orientation

机译：公立医院绩效管理策略研究：基于利益攸关方定位的视角
- 作者：QIAN Minghui;J1A Miaolei;LIN Chun;Canan Corns
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Stakeholders;
- Performance management;
- Public hospitals;
57.Marketing Strategy and Countermeasures for a New Round of Real Estate-Case Study of the Real Estate Market in Nanjing

机译：南京房地产市场新一轮房地产案例研究的营销策略及对策
- 作者：WANG Baoqian;WANG Caixia
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Nanjing;
- Market of real estate;
- Marketing strategy;
58.The Present Situation and Thought to Guizhou Business Development

机译：目前的情况与贵州业务发展的思考
- 作者：CHEN Jinsong;XU Peng
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Undeveloped province;
- Business;
- Beneficial enlightenment;
59.Research on Motivations Underlying the Attitude and the Intention to Purchase Counterfeits of Luxury Brands: Based on the Functional Theory of Attitude

机译：基于奢侈品牌伪造的态度的动机研究：基于态度的功能理论
- 作者：YANG Zheshuai;Herman Gomes
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- The functional theory of attitude;
- Purchase intention;
- Counterfeits;
- Luxury brands;
60.An In-depth Analysis of the Multinational Corporate Governance Problem to the Chinese State-owned Mining Enterprises

机译：对中国国有矿业企业跨国公司治理问题的深入分析
- 作者：QI Yue;LIN Chun
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Multinational;
- Corporate governance;
- Equity nature;
- Mining enterprise;
61.To Bridge Domestic Producer Services by Analysing the Quality Gap Based on the Quality Gap Model

机译：基于质量差距模型分析质量差距来桥接国内生产者服务
- 作者：LI Ruihua;LI Na;PAN Bin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Quality gap model;
- Producer services;
- Quality gap;
- Bridge;
62.Construct High Customer Loyalty Service Supply Chain

机译：构建高客户忠诚度服务链
- 作者：JIANG Wenqin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Enterprise;
- Consumer service;
- Supply chain;
- Integration;
63.Economic Thinking on Famous Brand Strategy

机译：着名品牌战略的经济思考
- 作者：ZHANG Jihua
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Brand function;
- Intangible asset;
- Market order;
- Sustainable development;
64.Study on Customer Loyalty to Salesperson

机译：销售人员的客户忠诚研究
- 作者：GUO Hongsheng
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Customer loyalty to salesperson;
- Influential factors;
- Potential risk;
65.Research on Multi-angles Practice Teaching Mode for Marketing Major

机译：营销专业多角度实践教学模式研究
- 作者：SHI Baojin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Multi-angles;
- Marketing major;
- Practice teaching;
- Mode;
66.Why Consumers Like Sharing on the Internet?

机译：为什么消费者喜欢在互联网上共享？
- 作者：MU Lin;CAO Huarui;YAO Tang
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Sharing;
- Internet sharing willingness;
- Internet sharing behavior;
67.Marketing Personnel Training Based on Competency Model

机译：基于能力模式的营销人员培训
- 作者：ZHANG Jinhuan;ZHAO Jiana
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Competency;
- Marketing professionals;
- Training mode;
68.Research of Micro-blog Marketing Pattern on Tourism Taking the Official Micro Blog of Jiuzhai Valley for Example

机译：九寨谷官方微博官方微博营销模式研究
- 作者：JIANG Xiangyang;GU Hanwen;GAN Bo
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Jiuzhai valley;
- Micro-blog;
- Marketing;
69.The Empirical Study on the Rural Resident's Face Influencing the Renqing Consumption

机译：农村居民面临影响人民币消费的实证研究
- 作者：LEI Qi
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Rural residents;
- Face;
- Renqing consumptions;
- Empirical study;
70.Overview on Research of Customer Satisfaction Degree

机译：综述客户满意度研究
- 作者：SUN Xiaoling;LIU Ruihan;LU Ruixue
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Customer satisfaction degree;
- Influencing factors;
- Model;
- Direction of research;
71.The Analysis of Liquor Group Purchase Marketing

机译：白酒群购买营销分析
- 作者：DIAO Shangdong;LIU Yunzhong;KE Youmeng
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Group Purchase;
- Liquor Group Purchase;
- Mode of Group Purchase;
72.Why Customers Like Technology Interface Creative Leisure Activity?

机译：为什么客户喜欢技术界面创造性的休闲活动？
- 作者：ZHENG Qiuying;YAO Tang;MU Lin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Hedonic happiness;
- Eudaimonic happiness;
- Creative leisure activity;
73.Marketing Strategy Choice Based on ERP Market Development Stages: Evidence from China

机译：基于ERP市场发展阶段的营销策略选择：来自中国的证据
- 作者：XU Zhaoxia
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- ERP;
- Product feature;
- Market stage;
- Marketing strategy;
74.How Should Unaffected Brand Advertise During Its Competitor's Product Crisis?

机译：在竞争对手的产品危机期间，如何不受影响的品牌广告？
- 作者：ZHANG Yang;YU Ning
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Product-harm crisis;
- Unaffected brand;
- Rational appeal advertising;
- Emotional appeal advertising;
75.Study on Creating Total Customer Experience

机译：创造客户体验的研究
- 作者：GUO Hongsheng
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Consumption chain;
- TCE;
- Consumer's behavior;
76.Study of Customer Value-based Marketing Strategies of SMEs

机译：基于客户价值的中小企业营销策略研究
- 作者：XU Haiqing;FAN Xinya;WU Zhichen
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Customer value;
- SMEs;
- Marketing strategy;
77.Institutional Investors, Auditors Choice and Opinion

机译：机构投资者，审计员选择和意见
- 作者：CHEN Siyu;WANG Shiwei
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Institutional investors;
- Auditors choice;
- Opinion;
- Law environment;
78.Research on Availability of Corporate Governance Model and Corporate Governance Structure

机译：公司治理模式和公司治理结构可用性研究
- 作者：LI Chun
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Ownership;
- Corporate governance;
- Availability;
- Internal control;
- Tunnel excavation;
79.Moderating Effect of Service Failure on the Relationship Between Service Recovery and Customer Satisfaction: Evidence from Online Shopping

机译：服务失败对服务恢复与客户满意关系的调节效果：来自网上购物的证据
- 作者：LI Dongxian;LI Zinan;PENG Xinjie
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Service failure;
- Service recovery;
80.Innovation Mode and Strategy Research on Small and Medium-sized Enterprise E-marketing in Post Financing Crisis

机译：融资危机后中小企业电子营销的创新模式与战略研究
- 作者：SUN Shaofu
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Small and medium-sized enterprise;
- E-marketing;
- Innovation mode;
- Marketing strategy;
81.Star Production: An Analysis of the Mechanism and Mode of Star Brand Marketing

机译：星生产：明星品牌营销机制与模式分析
- 作者：GUO Wei;YANG Deling
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Star production;
- Star consumption psychology;
- Star consumption mode;
- Culture marketing;
82.The Empirical Study of Relationship Between Patent and Performance in Traditional Chinese Medicine Enterprises

机译：中医药企业专利性能关系的实证研究
- 作者：TU Jinbo;LIU Ying;LI Qi
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Patent;
- Performance;
- Traditional Chinese Medicine;
- Listed companies;
83.CEO Hubris, Firm Investmemt and Firm Performance

机译：首席执行官哈布里斯，企业投资和公司绩效
- 作者：LIU Huanhuan;XIE Lu
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Managerial overconfidence;
- Firm expansion;
- Firm performance;
84.Mathematical Analysis on Innovation of Address Selection of Commercial Bank Outlets

机译：商业银行网点地址选择创新的数学分析
- 作者：DING Jianxin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Mathematical analysis;
- Distribution of bank outlets;
- Innovation;
85.Exploring Value Co-creation in Online Group Buying: A Consumer Perspective

机译：在线组购买中的价值共同创造：消费者的观点
- 作者：SONG Ping;SUN Yueyao
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Group buying;
- Value co-creation;
- Business-to-team alliance;
86.Discussing About Marketing Methods Innovation in New Era

机译：关于新时代营销方法创新的探讨
- 作者：MA Zhiping;TANG Ping
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Marketing innovation;
- Enterprises;
- Internet;
- New era;
87.Constructing the 'Market-oriented, Ability-cored' Marketing Professional Talent Training Mode

机译：构建“以市场为导向，能力核心核心”营销专业人才培训模式
- 作者：ZHANG Yi;FU Xin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Market-oriented;
- Marketing professional;
- Talent training mode;
88.Development of Media Industry and Marketing Innovation

机译：发展媒体产业与营销创新
- 作者：SUI Yutong;LI Yang
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Media industry;
- Digital media;
- Marketing innovation;
89.Review of Word of Mouth Spread Impact Mechanism

机译：口腔词传播冲击机制综述
- 作者：BI Jidong
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Word of mouth;
- Internet word of mouth;
- Impact mechanism;
90.Players of Network Information Dissemination and Its Motivation

机译：网络信息传播的参与者及其动机
- 作者：SU Lei
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
91.Model of Assessment Indexes of Mineral Resources Competitiveness

机译：矿产资源竞争力评估指标模型
- 作者：ZENG Baoer
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Mineral resources;
- Competitiveness;
- Assessment;
- Index system;
92.Research of the Relationship of E-service Quality, Customer Satisfaction and Customer Loyalty in C2C Online Shopping

机译：C2C在线购物中电子服务质量，客户满意度和客户忠诚度的关系研究
- 作者：BAI Pengfei;CUI Yanhong;YE Lvbo
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Customer to customer;
- Quality of e-service;
- Customer satisfaction;
- Customer loyalty;
93.The Factors that Influence the Evaluation on the Exporting Products of China's Household Electrical Appliance

机译：影响中国家用电器出口产品评价的因素
- 作者：ZHENG Hong;YU Hui;HAN Meili
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Household electrical appliance industry;
- Industrial image;
- Product evaluation;
- Influencing factor;
94.Integrated Supply Chain of Customer Relationship Management Optimization

机译：综合供应链客户关系管理优化
- 作者：LI Yansong;JIANG Wenqin
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Optimization;
- Integrated supply chain;
- CRM;
95.New Technology and Marketing Innovation——Base on Leading Trade Terms into Pricing System

机译：新技术与营销创新 - 主要贸易条款进入定价体系
- 作者：ZHAI Jiangnan
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Marketing innovation;
- Incoterms 2010;
- Domestic trade;
- Pricing strategy;
96.Dynamic Effects of Negative Consumption Emotions on Consumer Loyalty--An Empirical Research Based on Product HedonicUtil itarian Value Failure

机译：负面消费情绪对消费者忠诚度的动态效应 - 基于产品HEDONIC的实证研究
- 作者：FENG Jiao;LV Yilin;HE Qingwen
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Hedoric/Utilitarian value failure;
- Negative emotions;
- Loyalty evaluation;
- Dynamic effect;
97.Influence of FCI on Self-brand Connection

机译：FCI对自我品牌联系的影响
- 作者：JI Jing;YAO Bin;XU Kai
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2012年
- Theory of meaning transfer;
- FCI;
- Self-brand connection;
98.The Theory and Empirical Research of Relationship Marketing Based on Win-win

机译：基于双赢的关系营销的理论与实证研究
- 作者：CHEN Jingdong;YANG Mei
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Win-win;
- Moment;
- Risk;
- Into force;
- Power failure;
99.Moderating Effect of Motivational Orientation on the Relationship Between Involvement and Word-of-mouth Intention: Evidence from the Internet Social Communities

机译：激励取向对参与与口碑意向关系的调节效果：来自互联网社会社区的证据
- 作者：LI Zinan
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Word-of-mouth intention;
- Involvement;
- Motivational orientation;
100.The Researches on Optimizing Path of Virtual Experience in Online Shopping Based on the Perspective of Customer Satisfaction

机译：基于客户满意度的角度，在网上购物中优化虚拟体验路径的研究
- 作者：SONG Ping;LI Hongwei;YIN Xunguo
- 会议名称：《Exchange conference on international marketing science and information technology》 | 2011年
- Virtual experiential;
- Experiential marketing;
- Consumer satisfaction;
- Online shopping;