济宁儒文化产业的SWOT分析

摘要

儒文化产业在济宁具有独特的资源优势，悠久的商业传统，良好的产业基础和突出的区位优势等优点，但同时也受到顽固的传统观念，失衡的产业结构，发育迟缓的产业市场和资金投入不足等问题的制约，所以济宁儒文化产业发展既有机遇也有威胁。本文通过优势、劣势、机遇、威胁等方面对济宁儒文化产业发展进行了分析研究，指出要想尽快得到发展，就要充分发挥自身优势，不断创新发展理念，积极探索市场化运作机制，抓住机遇，扬长避短，才能切实推动济宁儒文化产业的快速发展。%China even of the world.Confucianism culture industry has many strengths in Jining such as unique advantages in resources,a long history of commercial tradition,a good foundation for industry development,prominent location advantage and so on.However it has been restricted by many weaknesses such as stubborn traditional concept,imbalances in the industrial structure,industrial markets retardation and lack of funding as while.As a result,there is opportunities as while as threats in Confucianism development in Jining.This paper explores the development of Confucianism in Jining through SWOT,and concludes that if we want it develop as soon as possible,we should make the most of what we have got,continuous innovative and explore the market operation mechanism actively. Seizing opportunities,making best use of the advantages and bypassing the disadvantages is the best way to develop Confucianism culture industry rapidly.