基于“后台”理论的旅行社导游人员心理环境创设

摘要

Tour guide service personnel’s psychological environment is the social living environment which actually influences tour guide’s psychology. As back stage of tour guide performance, Travel agency is a work environment which makes the great influence on Tour guide service personnel’s psychology. This is to analyze the needs of tour guide’s psychological environment and discuss how to construct the Tour Guide Service Personnel’s Psychological Environment in travel agency.%导游心理环境是指对导游的心理发挥着实际影响的社会生活环境。旅行社作为导游服务表演的“后台”，是对导游服务心理影响巨大的工作环境。文章在“后台”理论与工作控制的关系基础上，尝试分析导游人员对旅行社的心理环境需求，探讨旅行社创设导游人员心理环境的途径。