成本领先战略对企业核心竞争力的影响研究--基于经济危机前后上市公司经验数据

摘要

This paper study Main Board listed companies from 2006 to 2012 in China. According to cost drivers factors and formation of value chain, cost leadership strategy is divided into three categories: efficiency-driven, technology innovation and value chain optimization, and we approach it from two stages with the financial crisis as the cutoff point: the first stage before the years of 2006-2008 financial crisis; the second after the financial crisis in 2009-2012, which discuss the different effects of the three cost leadership strategies on promoting enterprises' competitiveness. The results show that in non-economic crisis, the three strategies can significantly enhance the core competitiveness of enterprises, but in the impact of the economic crisis, the effect of technological innovation type and value chain optimization type have been weakened. To a certain extent, the conclusion affords reference to the companies which carry out cost leadership strategy how to improve core competitiveness effectively.%以2006—2012年中国主板上市公司为研究对象，按成本驱动因素和价值链构成将成本领先战略分为三类，并以2008年金融危机为分界点划分为两个阶段进行探讨：第一阶段为2006—2008年金融危机爆发之前；第二阶段为2009—2012年金融危机爆发之后，分别研究经济危机爆发前后三种成本领先战略对提升企业核心竞争力的不同影响。研究结果表明，在非经济危机背景下，效率驱动型、科技创新型和价值链优化型成本领先战略均能够显著提升企业的核心竞争力，但在经济危机背景下，科技创新型和价值链优化型成本领先战略对企业核心竞争力的提升作用受到削弱，难以获得立竿见影效果。研究结论对于实施成本领先战略的企业如何在不同经济背景下有效提高核心竞争力，具有一定程度的借鉴意义。