网络购物的迅猛发展极大地促进了我国快递业市场的繁荣。随着电商企业自建物流和国际快递的进入，我国快递企业面临巨大的竞争压力。顾客满意度是影响顾客忠诚度的重要因素，以当前网购流行的大学生消费者为调研对象，分别以民营企业的申通和国有企业的邮政快递为代表，对其满意度情况进行了调查，通过对比分析，找出了快递企业存在的一些问题并提出了相应对策。%The rapid development of the network shopping has greatly promoted the prosperity of China's express industry market. However, with the entry of the electronic commerce enterprise self-built logistics and international express delivery, express de-livery companies in China are faced with tremendous competitive pressure. Customer satisfaction is an important factor influencing customer loyalty. Based on the current popular consumer online shopping of university students as the research object, taking the private enterprises STO and state-owned enterprises as the representative of EMS, the investigation on the satisfaction was carried out in the paper, and through comparative analysis, some problems existing in the express enterprises were found out and the cor-responding countermeasures were put forward.
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