The planning and design of Qingzhong Loquat Sightseeing Park in Jinting Town, Wuzhong District of Suzhou City were taken for an example, industrial development, advantages and disadvantages of the study area were analyzed. Design concepts and techniques of "One Brand for One Village" for Qingzhong Loquat Sightseeing Park were introduced from the perspectives of project orientation, planning concept, functional division, scenic spot design, infrastructure planning and so on. Six ancient relics and three grotesque trees were introduced to expound the planning scheme of typical landscapes. Finally, architectural control planning from the perspectives of height and style was stressed. The planning scheme broke the common restraints of other similar parks, such as poor infrastructure and disorderly garden constructions, proposed the planning concept of "building a modern eco-agricultural sightseeing fruit park mainly for production but also integrating functions of tourism, ecological picking, recreation and entertainment" , providing a basis for building "One Brand for One Village" and realizing the high-efficiency scale-development of agriculture.%以苏州市吴中区金庭镇青种枇杷观光果园的规划设计为例,分析了研究区的产业状况、现状优势、现状劣势.通过对苏州市吴中区“一村一品”观光果园规划的研究,从项目定位、规划构思、功能分区、景点设计、基础设施规划等方面入手,详细介绍了吴中区金庭镇“一村一品”青种枇杷观光果园的设计理念与做法,并以六大古迹、三大奇树为例,阐速了典型景观的规划方案.最后从高度、风格方面强调了建筑控制规划.该方案打破了许多地方农业园基础设施建设差、园区景观建设杂乱无章的情况,提出了建设以生产为主,集旅游景点、生态采摘、休闲娱乐为一体的现代农业生态观光果园的规划理念,为探讨“一村一品”观光果园的建设思路,为高效农业规模化发展提供一定的参考依据.
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