济南长清地区旅游资源的SWOT分析

摘要

Based on the rich natural resource,the humanities tourist resources and the good eco-tourism in Changqing, the SWOT analytic method was used to analyze the advantages, disadvantages, opportunities and challenges of Changqing tourism resources.The result indicated that the Changqing area has rich tourist resources, the natural landscape and the historical culture unified whole, superior geographical superiority and suitable climate resources superiority, also faced with domestic and foreign tourism fast development advantageous situation and local government in policy powerful support opportunity.There are also many problems, such as the fragile ecosystem, the single type of resources, the scattered spatial distribution of scenic spots, the unreasonable structure of tourism products, the backwardness of infrastructure and supporting facilities, the lag of management system and so on.Along with fast development of tourism, the future market competition and the ecology resources conservation has brought the new challenge for this local tourism.The findings may provide the theory reference for this local tourism development,which is for the purpose of promoting the Changqing area eco-tourism sustainable development.%基于长清地区丰富的自然资源、人文旅游资源及良好的生态旅游资源,采用SWOT分析法,对长清区旅游资源的优势、劣势、面临的机遇及挑战进行分析.结果表明:长清区具有旅游资源丰富、自然景观与历史文化浑然一体,以及优越的区位优势及适宜的气候资源优势,且面临国内外旅游业快速发展的有利形势和当地政府在政策上大力支持的机遇,也存在生态系统脆弱、资源类型单一,景区空间分布散乱、旅游产品结构不合理,基础设施和配套服务设施落后、管理体制滞后等诸多问题.随着旅游业的快速发展,未来的市场竞争及生态资源保护给该地区的旅游业带来了新的挑战.研究结果可为该地区的旅游业发展提供理论参考,旨在促进长清地区生态旅游的可持续发展.